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We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
Grupo Modelo asked FITCH to articulate a global brand position that could remain relevant to local markets around the world. Eight countries, one hundred interviews and ten Global Truths later, FITCH developed a global brand strategy for Corona that was brought to life through a research report, a travel journal and a comprehensive internal brand guidelines kit.
A local restaurant chain based in Beirut, Lebanon, lacking ambience with little feeling or identity. Its main clientele is the 20–30 age group.
The founders of Paradise Bakery & Café created their first freshly baked cookies and muffins in Long Beach, California. As success grew, they continued to expand the menu selections, adding delicious brownies, croissants, quiches, breads, soups, salads and sandwiches. Respected today as a leading brand in the bakery and café segment of the industry, the menu items are still prepared daily and with only the finest ingredients available, just as you would at home.
Based in Kuwait, Alyasra is one of the region's largest distribution companies in foods and fashion, boasting a portfolio of more than 100 brands, including Danone, Al Sadia, and Kenzo. With aggressive strategies underpinning their regional expansion, Alyasra approached FITCH to review their brand proposition and communications.
Disney asked FITCH to create a completely new retail concept that would bring their offer up to date, be flexible and cost-effective, help to communicate the brand’s diverse offers to consumers and be an "embassy" for all things Disney.
Practices