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We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
HiQ is a leading fast-fit car care brand operated by Goodyear Dunlop, and operates via a network of franchisees across the UK. FITCH was asked to rebrand HiQ to revolutionise the way fast-fit car care is delivered in the UK.
FITCH has recently launched a brand space for the leading Belgian utility company, Electrabel, part of GDF SUEZ. As well as its commercial objectives, Electrabel also seeks ways to respond to evolving consumer needs and expectations regarding energy consumption, as well as to provide leadership for customers on issues to do with climate change and the environment. With this ambition in mind, Electrabel approached FITCH about developing a brand space for them in key urban locations across Belgium to broaden perceptions of the brand and highlight key parts of the offer.
In September 2008, Singapore was host to the world’s first Formula 1 night race. For Diageo, it was crucially important that Johnnie Walker, a lead sponsor of the Mercedes McLaren F1 team, maintain visibility throughout the duration of the event.
To support and amplify its new brand positioning, Nature’s Way to Beautiful, The Body Shop wanted to evolve its existing retail formula for the launch of a premium, eco-friendly concept store in Singapore.
FITCH is brand guardian for Nokia's B2B category, Achieve, which markets their Eseries handsets and services. This work involves establishing both the brand communication toolkits and guidelines for Achieve, and also working extensively with Nokia on its retail activation strategy and design.